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Free Webinar: The ABCs of Persuasive Copy


Presented by Nancy Harhut on August 16th, 2017, 11am PT / 2pm ET

Are you ready to write more persuasive and effective copy?

In marketing, as in Scrabble, some words are worth more than others. They're the words with the power to convince and convert -- the ones that drive marketers' success in subject lines, emails and landing pages. And with mobile readership increasingly shrinking the physical space in those areas, a single word can make a sizable difference.

Discover 26 (yes, one for each letter of the alphabet!) persuasive words and copy constructs that you can easily use tomorrow, such as:

  • The compliance trigger of the word "Because"
  • The 28% difference between smashed and contacted
  • The 140% lift of questions
  • How to use Rhyme as Reason Bias
  • Why the Scarcity Principle works

Register to attend:

About the Presenter

NancyHarhut.jpgNancy Harhut (@nharhut)

Nancy Harhut is passionate about the impact of behavioral science on marketing and has directed integrated campaigns for some of the world’s biggest brands.