In marketing, as in Scrabble, some words are worth more than others. They're the words with the power to convince and convert -- the ones that drive marketers' success in subject lines, emails and landing pages. And with mobile readership increasingly shrinking the physical space in those areas, a single word can make a sizable difference.
Discover 26 (yes, one for each letter of the alphabet!) persuasive words and copy constructs that you can easily use tomorrow, such as:
Nancy Harhut (@nharhut)
Nancy Harhut is passionate about the impact of behavioral science on marketing and has directed integrated campaigns for some of the world’s biggest brands.