There are only 8 steps to transform and grow a business, and the new book, Content Marketing Works, outlines just how to do it. Co-authored by content marketing expert, Arnie Kuenn, and content writer and strategist, Brad Kuenn, Content Marketing Works is a follow-up to 2011's widely acclaimed internet marketing book Accelerate! You can download the full book for free here via the form on the right.
Publishing in early 2015, Content Marketing Works is a robust look at the process of creating, implementing and measuring a successful content marketing program. It covers the 8 Step Process of content marketing, created by the experts at Vertical Measures, and how it can be used at any organization large or small to grow traffic, leads, and business. The 8 Steps cover:
Arnie Kuenn is the CEO of Vertical Measures, a content marketing agency with nearly 50 employees. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. He is a frequent speaker, workshop leader, and author of the award winning content marketing book Accelerate!
Brad Kuenn is a content writer and strategist. He also provides expert research, editing and topic ideation for his clients. Brad has a passion for adventure, as well as writing, which shines through in his creative work. During his time off he enjoys spending time with family, his wife Vanessa, and his two dogs Brutus and Kane.
Foreword written by Joe Pulizzi, Founder of Content Marketing Institute, Author of Epic Content Marketing
"Content Marketing Works is your opportunity to clean slate your marketing. This book gives you permission to think and do differently from everyone else. This book is your ticket to becoming the leading informational resource for your particular niche. This book will not only change the way you market, but it will change the way you conduct business."
Advance Praise for Content Marketing Works
“The new question isn’t should you do content marketing, it’s precisely HOW do you do content marketing effectively. This is the actionable playbook for which you’ve been waiting. Recommended!”
- Jay Baer, New York Times bestselling author of Youtility
“This book can (and for many, should) serve as a first step to upgrading your content marketing practices. Arnie and Brad deeply understand the relationship between content, marketing strategy, traffic opportunities, and sales, and what’s better, have made that information useful and accessible.”
- Rand Fishkin, founder, Moz