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Free Webinar: Killing Marketing: Transforming Your Marketing From Cost To Profit Center


Presented by Robert Rose & Joe Pulizzi on Oct. 26th, 2017, 11am PT / 2pm ET

Killing your marketing structure may be the only way to save it!

What if everything we currently know about marketing is what is holding us back?

For years, marketing departments have been operating in the same, campaign-centric, product-led operations. However, innovative companies have achieved great results by fundamentally changing their approach to a new and exciting model.

In this webinar, Robert Rose and Joe Pulizzi will provide insights, approaches and examples on how the future of the marketing department will be a revenue and profit center, not a cost center like we've had for over 50 years.

Robert and Joe will also:

  • Share why brands need to seriously look into adopting this model
  • Discuss in-depth details on how to drive direct revenues and cost centers from a content marketing initiative
  • Share specific examples and the first steps to making this transformation real in your business

Check out Robert and Joe's new book: Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

Register to attend:

About the Presenters

Robert-Rose-headshot-square.jpgRobert Rose (@Robert_Rose)

Robert is a best-selling author, and speaks on the topics of the new role of content marketing & storytelling and the evolving nature of technology in business.

Joe-Pulizzi-headshot.jpgJoe Pulizzi (@JoePulizzi)

Joe founded Content Marketing Institute and helps host the largest content marketing event in the world, Content Marketing World.