What if everything we currently know about marketing is what is holding us back?
For years, marketing departments have been operating in the same, campaign-centric, product-led operations. However, innovative companies have achieved great results by fundamentally changing their approach to a new and exciting model.
In this webinar, Robert Rose and Joe Pulizzi will provide insights, approaches and examples on how the future of the marketing department will be a revenue and profit center, not a cost center like we've had for over 50 years.
Robert and Joe will also:
Check out Robert and Joe's new book: Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
Robert Rose (@Robert_Rose)
Robert is a best-selling author, and speaks on the topics of the new role of content marketing & storytelling and the evolving nature of technology in business.
Joe Pulizzi (@JoePulizzi)
Joe founded Content Marketing Institute and helps host the largest content marketing event in the world, Content Marketing World.