After working as the NBA's first full-time social media specialist and making a career out of building loyal digital followings for corporate brands, Greg realized how much raising a child and growing an effective social media community had in common.
As a first-time parent, he’s found that issues like building a social community and measuring success are just like raising a newborn baby in the sense that you need to nurture it, give it constant attention and experiment with different methods.
In this webinar, he will dive into these similarities and focus on questions such as:
Greg Esposito (@Espo)
Greg became the NBA's first full-time social media specialist in 2011 when he joined the Phoenix Suns and is currently the head of social media for the National Academy of Sports Medicine.