Content marketing has become a very popular term. But you may be wondering: what exactly is content marketing? It is a lot of things, but most of all it is a powerful means of targeting and engaging with your prospects in a way that creates loyal customers. Content marketing, unlike traditional interruption-based methods of advertising, is a dynamic and ongoing process that helps you achieve the business goals you desire.
Vertical Measures has created a free guide just for you in order to answer the question: “What is Content Marketing?” This guide will help you understand the many facets of content marketing and how you can use it to your company’s advantage.
The guide contains contributions from a wide range of internet and content marketing experts who provided us with their answers to the simple question: “What is Content Marketing?” The guide covers many components, including:
Defining Content Marketing
The Difference Between Content and Content Marketing
What Content Marketing is for the Customer
How to Grow Your Business with Content Marketing
Why Content Marketing is the “Modern Marketing”
What Content Marketing Is NOT
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